Trade Show and Point-of-Purchase Displays

Many of our clients exhibit their products or services at industry trade shows, whether local, regional, national or international in scope. In such a competitive arena, it is essential that the company's/organization's brand be well represented to capture the attention of prospective customers.

Controlling the Impulse Buy
with a Point of Purchase Display

When certain types of businesses enjoy a captive audience, it makes sense to capitalize on that valuable opportunity with Point of Purchase product exposure. You see it all the time at grocery stores or pharmacies. A line of customers stands waiting to check out and has time to kill by looking at all the countertop offers for everything imaginable. Point of purchase displays are one of marketing's most successful concepts. There is an impulse buyer in every crowd. Maybe two or three. Or more. Especially when your product is targeted to their interests, like the Subaru owner who waits at the dealership to pay for his repair and is intrigued by a countertop display that appeals to his first love, his car!

Although many clients prefer to include more information than is needed on a trade show display, we generally advise simplicity over clutter. Drama over the ordinary. After all, crowds of trade show attendees will walk past hundreds of displays for hours on end, overwhelmed by the volume of information available. It is vital that they not just walk by your display. Regardless of what industry you represent, the more beautiful, professional and dynamic the trade show display, the more attention it will attract.