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Pharmaceutical Marketing


Marketing pharmaceuticals requires hefty investments within a highly competitive industry. Not only does it demand a pristine command of sometimes several languages, scientific data, global positioning, and other critical factors, but as with all marketing, image is everything – the image created by the branding coupled with the image created by the news media. If the image has been tarnished in any way, whether by the results of a study, the inefficiencies of management or because of competitive posturing, marketing becomes just that much more difficult. With many goals within such an industry, sometimes as simple as attracting audiences to an annual convention, or as complex as vying for investment dollars based on the remote probability of success, marketing plays many roles. Excellence of graphic arts along with scintillating presentations incorporating compelling arguments based on impressive data defines the winning combination in pharmaceutical marketing.

 
The need for a riveting presentation!

Trade show displays are a common component of pharmaceutical marketing. Possibly one of the most competitive visual environments outside of the newsstand, the trade show floor demands graphics which must immediately grab one's attention, using glamour, intrigue and subliminal seduction to woo the weary eye.



Above: A trade show display for a manufacturer of excipients.




Above: A page from a presentation to the investment community.
 




Above: The cover of an annual trade show announcement
for a pharmaceutical organization.



 
 



 
 




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