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Non-Profit Marketing


What distinguishes non-profit marketing from other types of marketing is the need to manage the project with a much smaller budget. Basically, everything else remains the same: the need to effectively communicate the goal of the effort as well as the need to arrive at a successful outcome.

 
Simplicity sells!

Since non-profit organizations rarely have the time, the tools or the talent to devote to developing excellent visuals for use in promotions when needed, the marketing message tends to rely on creating something out of nothing, so to speak. And, ironically, the simplest concepts can be both strong and effective.



Above: The cover of a fundraising brochure for a religious congregation.




Above: The inside panels of a brochure for a religious congregation
used to seek new members.

 




Above: A 12-page annual report using black ink to
keep printing costs to a minimum.



 
 


Below: A large poster for an annual concert which
organization members post within the community at no charge.




 
 



 
 




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