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E-Mail Marketing
   


Anything you would ordinarily send via the U.S. Postal Service can now be sent by e-mail, as most people know by now.

What some people may not know is that you can promote your offerings to your market quite cost-effectively by e-mail as well. This means you can send your company newsletter, your sales specials, your special promotions and your latest brochure without needing to spend an arm and a leg on traditional printing.

Of course, while the jury is still out on whether e-mail marketing works as well as traditional marketing, the fact remains that no one can argue with the savings. For that reason alone, it is well worth experimenting with.

Some people may have discovered a new well-publicized e-mail marketing service which provides templates for your own efforts in creating and sending your e-mails. If that type of setup appeals to you, we wish you well. Our e-mail marketing is not for the do-it-yourselfer.

As with all marketing, there is a difference between looking professional and looking home-made. That goes for sounding professional as well. While in a down economy, most people probably feel it makes more sense to save money. However, compromising on your business image may not be the smartest way to do that.

So for those who don't have the time, staff, inclination or patience to try to put together a professional e-mail marketing campaign, we are available to help you. And, with our many years of experience and knowledge, our efforts will produce a unique and effective series of custom communications in very little time at a very affordable cost.

 

 
   

Above: The upper portion of an e-mail campaign for
a restaurant's offer of a free birthday dinner





There's More to Know about E-Mail Marketing
Than Meets The Eye!

 
 


While most people probably think utilizing a template-formatted e-mail service makes e-mail marketing easy, they will quickly learn that there's a lot more to it than first meets the eye. And what they may not be aware of is how difficult it is to guarantee that the e-mail you send actually gets delivered to the e-mail addresses you intend.

This is a result of the multiple e-mail platforms one must contend with, beginning with the highly spam-sensitive G-Mail, Yahoo, AOL, MSN, and other services which define certain parameters as suspicious. These include"illegal" terms used in the Subject Line, amount of text used in the e-mail, size of graphics, and a full array of other elements which prevent your e-mail from delivery.

Add to this the need for a good list, i.e., one which contains valid addresses that have given permission for use, and you realize how far we are from utilizing e-mail as an effective medium of marketing. Although the Internet is full of possible sources for e-mail lists, we have witnessed first-hand how clients who purchase their own lists at bargain prices can experience the utter frustration of having as few as 50 e-mails delivered out of a list of 10,000 with the majority of those opting to terminate any future delivery by request!

Our advice is to utilize your own groomed e-mail list of contacts with whom you have an ongoing relationship and dialogue, which usually bypasses both the spam issue as well as the requests to cease any future e-mail contact.

Still, just because an e-mail campaign actually makes it into your recipients' inbox doesn't guarantee that it will get opened...and if it is, that it will elicit the desired response.



 

Above: The upper portion of an e-mail campaign for a new product
targeting a company's established e-mail list of dealers.



Above: The upper portion of an e-mail campaign for
a restaurant's alternate offer of a free tribute dinner.



 




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