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As a general rule, outdoor advertising is considered effective only as support to other types of marketing. However, some of our Hudson Valley, New York clients prefer to reach a limited and targeted local market, relying on the large-scale message of a billboard often delivered on a daily basis to commuters or area residents who repeatedly drive the same Dutchess, Ulster, Orange, Putnam, Westchester, Columbia, Greene or Rockland county routes. Whether markets are impressed by size, or the surprise of coming upon our powerful graphics along their daily drive, customer testimonials have proven them a successful means of advertising and our clients don't question what works.
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![]() Above: A regional flooring company prefers billboard advertising over all other types because his customers come in and talk about his "signs."
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